User expectations change as digital platforms continue to evolve. In 2025, UI/UX design is about more than just what an app or website looks like; it covers how it feels, what its utility is, and where it fits into a user’s everyday life. With so many trends flooding the design landscape, it is important to know what is worthy of your attention and what should be left behind.
Avira Digital Studios is a UI UX design company that comprehensively monitors changes through user action and emerging design technology. Here is a glimpse of trends that will likely influence the upcoming year, and trends to ignore.
What to Watch in 2025
1. Hyper-Personalisation
We’ve never needed designs that can change based on the user’s preferences higher than now. Colour schemes layouts. Users want very forward-facing interfaces and UI UX design services in 2025 will need to incorporate designs that remember, react, and respond to the user journey in real time.
2. Voice User Interface (VUI)
Although we may have reached the beginning of the VUI explosion, this aspect of UX will continue to grow. Everyone is using voice commands on their phones, cars, smart speakers; and therefore VUI will become a big part of the UX landscape. Interfaces that enable voice search, navigation, and control will support accessibility and convenience for the user.
3. Dark Mode and Eye-Friendly Design
This trend is definitely not dying. As screens have become a bigger part of users’ lives, many are asking for interfaces that are softer on the eyes. Low-contrast modes, adaptive light modes, and soft-colour UI themes will still be in demand for sometime.
4. Micro-Interactions Elevate Engagement
Micro-interactions are small patterns of impact on the user. Simple animations like a button expanding when tapped, or an icon wiggling when clicked. Micro-interactions help users into a specific direction or toward the object within the user interface and provide feedback. Micro-interactions create another layer of usability without over complicating the design.
5. Sustainable and Ethical Design
We will emphasize simplicity, minimal data usage, and including low-energy visuals. Companies are now tasked with thinking about their environmental impact in all decisions and that means digital design as well. Displaying lightweight interfaces and inclusive user flows will be even more competitive in 2025.
What to Ignore in 2025
1. Excessive use of 3D & Complex Motion
3D aspects and motion can add a great feel, but they can also bog down the interface and take the user’s focus away. A little can go a long way, so unless it genuinely enriches the experience, use it sparingly.
2. Dark Gradients and Neon Hue
This had a nice run in design, but, it’s starting to show its age and being a bit taxing on the consumer’s eyes. Clean, accessible colour schemes will rise to the forefront in 2025.
3. Unnecessary Gamification
Setting up points or a badge for insignificant actions can be fun and add to the excitement of an experience but today’s user is more concerned with getting value from the experience and less with novelty. If the gamified interaction doesn’t contribute to the stated intent of your product, perhaps don’t use it.
4. General Stock Icons
Will any of us actually use the same icons over and over? Here in 2025 the consumer is tired of seeing the same icons over and over again at every touchpoint. Greatness will be seen in 2025 with custom iconography that fits the tone of your brand and provides clear value.
Staying current and relevant with design trends goes beyond merely being modern; it’s about understanding users. What you did last year might not apply this year, so finding the right UI UX design company is the key.
At Avira Digital Studios, we believe design needs to evolve as your audience does. When it comes to UI UX design, our service will give your users relevant, clear, and future-ready experiences. Irrespective if it’s enhancing an app or creating a new platform from the ground up, we will always consider your business goals and your user’s needs.