In today’s digital world, a well-built website is no longer just a bonus for real estate agents– it’s a must-have. A professional, easy-to-use website can help establish trust, generate leads, and help convert shoppers into buyers. But what should a real estate website contain? If you’re looking to create or enhance your online presence, here are 10 features that are essential.
1. Mobile Friendly
These days, most on-line home searches are done on a mobile device. Your website needs to fit any size screen with responsive design. A mobile-friendly site will keep users from bouncing and provide them with a seamless and easy-to-use experience.
2. Property Listings with Search Filters
A real estate website should make it easy for potential buyers to search for properties. Include listings that have filter options, such as location, price range, number of bedrooms, and type of property. Filter options will save your visitors time and help them pinpoint exactly what they want.
3. High-Quality Photos and Videos
Photos play an essential role when presenting a property for sale online. High-quality, high-resolution images and video walk-throughs can help buyers get a sense of the home before they see it in person. This can lead to greater confidence and interest.
4. Live Chat or Contact Form
If a visitor doesn’t know how to get in touch with you, you risk missing out on a lead. A straightforward contact form or a live chat tool will allow people to ask online questions, or schedule a visit very easily.
5. Google Maps Integration
Allow users to immediately know where the property is located. The map functionality will allow buyers to compare distances from schools, work places, or anything else important to them.
6. Fast loading time
In real estate, time is money. You can’t afford to have a slow loading website, because your visitors will likely move on. Users want a fast loading site, so never underestimate the importance of good-load-speed.
7. Testimonials / Reviews
Show off your happy clients. Use short testimonials by past buyers or sellers to start generating some social proof. It will instill confidence in your future buyers, letting them know you are an agent they can trust.
8. SEO Friendly Structure
A website should be easily discoverable and rank-able by search engines. Ensure you are working for a developer that understands how to implement quality tags, keywords and meta description. If you need an expert, I would encourage you to reach out to Avira Digital Studios and any of their team, who carry some of the best website development skills in Kolkata and have extensive SEO experience.
9. CMS for Easy Update
A content management system (CMS) like WordPress allows you to keep your listings and content up to date without having to rely on technical help. This is particularly true in the real estate agent world, where you will want to keep your listings current.
10. Booking or Scheduling Feature
Give potential clients the option to book appointments or even schedule house visits directly through your website. Not only does it save you time, but also improves the customer experience.
Whether you have just started, or you are in the process of revamping your digital presence, adding these features will enhance the function and professionalism of your web site. You are in a competitive industry (the real estate business), and your digital space should represent your skills and overall reliability.
If you are looking for professional help, Avira Digital Studios is the best website development company in Kolkata. Their team creates smart, slick, and user-friendly websites designed for real estate agents, among others.