Search Engine Optimisation (SEO) is changing day by day based on user behaviours, new trends and algorithm updates. Being consistent in this SEO race is tough if you are not aware of the latest trends and SEO strategies you are not able to rank higher on Google.
Google releases major updates every year that’s why the landscape of SEO changes every time. If you want to rank your website in this continuously changing SEO landscape then you need to stay up to date with the latest SEO trends. The trends that worked a few years ago no longer are trends, for example, we used to ignore voice search for so long, but now, as Google’s algorithm improves, voice search is becoming popular, but that’s not proven that voice search is a trend to rank higher on Google. Because after the pandemic many people avoid voice search for wearing masks, people mostly use voice search when they drive.
At Avira Digital Studious we provide SEO services in Kolkata, India. Our professional digital marketing team is continuously researching to stay up to date with the latest SEO trends to deliver our clients the best results, and here in this blog, we are about to share with you what we find about the latest SEO trends for 2025. Without further ado, here are the top SEO trends that you need to keep in mind when optimizing your website for better rankings and traffic.
1. Updating Content
Updating content regularly is a good SEO practice for several reasons, first, it helps to improve user experience which leads to more traffic to your website and helps to rank higher on Google. Accordingly, up-to-date content makes your website relevant and accurate which also helps to rank higher on Search Engine. But if you are thinking you are updating content now and then you keep it away for years, then you’re wrong. You need to update content from time to time if there is some new information on that topic. This will help to hold your position at the top in Search Engine.
2. Low Organic CTR expected
After multiple SERP updates, we have seen very low CTR in search results. And the main reason is Google’s direct answer to user queries. For this reason, users now directly get the answers to their queries and don’t need to click on any page link. Google consistently updates its features to retain its user base. According to Google Smart Insights, the #1 position of Google organic search results now has an average CTR of 39.8%. The CTR for the 2nd position is 18.7%, and for the 3rd position, it’s 10.2%. That means the click-through rate decreases day by day and we predict this will begin in future as Google wants to bring its users to spend more time on Google on its associated verticals.
3. Google’s Generative AI & SERP Layout Changes
While all over the world focuses on AI How can leading search engines lag? That’s why Google updated its SERP interface and made a more AI-powered ecosystem. However, Google also added a dropdown button to its AI-generated answer so that top-ranking websites get a bit of visibility. But here is the thing Google will try to show its ads in or above the AI search box which will help in increasing the click-through rate of the Google ads. Just think how much the shopping experience will change through Google AI. This method will have a much higher chance of converting the viewer into a direct customer. Businesses will directly benefit from this model.
4. Mobile-First Indexing and User Experience
With the current increase in mobile phone users, for a website to be in the top ranks, its website must be responsive and the number will increase day by day.
With the rise of mobile browsing, Google has already shifted to mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing. This trend is set to continue and intensify in 2025. Mobile optimization will no longer be optional—it’s a critical factor for ranking.
5. Voice Search Optimization
Voice search has been steadily gaining popularity with the rise of virtual assistants like Google Assistant, Siri, and Alexa. By 2025, it’s expected that more users will rely on voice searches for everyday queries. This shift means that businesses must rethink how they approach keyword research and content optimization.
When optimizing for voice search, businesses need to focus on natural language queries and long-tail keywords. Voice search tends to favour conversational, question-based queries, so incorporating these types of phrases into content will be vital. SEO services in Kolkata will need to adapt their strategies to accommodate this growing trend, ensuring that their clients’ websites are optimized for voice search.
6. E-A-T: Expertise, Authoritativeness, and Trustworthiness
Google’s focus on E-A-T (Expertise, Authoritativeness, and Trustworthiness) has been growing over the past few years, and it will become even more important in 2025. Websites that demonstrate expertise and trustworthiness are more likely to rank higher in search results. This is particularly crucial for industries such as healthcare, finance, and legal services.
To improve E-A-T, businesses should prioritize creating content that showcases their knowledge and authority. This can include publishing well-researched articles, guest posts on authoritative websites, and acquiring high-quality backlinks. SEO services in Kolkata will need to help their clients build a strong reputation online, both through content and off-page SEO tactics.
7. Structured Data and Rich Snippets
Structured data, also known as schema markup, is a powerful tool for enhancing visibility in search results. By using structured data, businesses can provide search engines with more context about their content, making it easier for Google to display rich snippets (e.g., reviews, events, FAQs) in the search results.
Rich snippets are becoming more common, and they offer a way for businesses to stand out in the crowded search results page. In 2025, SEO services in Kolkata will need to focus on implementing structured data to help clients’ websites feature rich snippets, improving click-through rates and overall visibility.
8. Content Quality Over Quantity
In the past, SEO strategies often relied on creating large volumes of content to attract traffic. However, Google has increasingly emphasized content quality over quantity. In 2025, the focus will be on providing value to users rather than just publishing content for the sake of it.
Businesses in Kolkata should prioritize creating in-depth, informative, and engaging content that addresses the specific needs of their target audience. This can include blog posts, videos, infographics, and other types of content that provide real value. SEO services in Kolkata will need to help clients shift from quantity-driven content strategies to quality-driven ones.
9. Links Are Important
Yes, backlinks are as important as they are nowadays. Backlinking provides value to our website by getting more traffic which ultimately increases the website rankings. Links from newer top-rated web pages have more value than the old ones.
10. Local Business SEO
Local SEO will stay relevant in 2025 because of the value they provide to users while they search for local restaurants near me etc. That means businesses need more positive reviews on Google My Business to stay at the top of the local SEO.
As SEO continues to evolve, businesses in Kolkata must stay informed about the latest changes in ranking factors and search algorithms. The key to success in 2025 will be staying adaptable and continuously optimizing websites to align with Google’s new rules. By focusing on AI, mobile optimization, voice search, E-A-T, structured data, and high-quality content, businesses can ensure they remain competitive in the ever-changing digital landscape. With the help of Avira Digital Studios’ SEO services in Kolkata, you can navigate these changes and maintain a strong online presence.