.The industry of tourist travel is transitioning to online in a hurry. With travelers using Google searches to find potential new destinations, organize day trips, and book experiences, your travel business needs to position yourself clearly in search results. That is where SEO – Search Engine Optimization will be your best friend in marketing.
If you are struggling with visibility, or want to increase online bookings, the following is a list of 10 tried and true SEO strategies to bring more travelers to your tourism business.
1. Use Targeted Location Specific Keywords
Many travel searches are very specific. No one ever searches “beach vacation”, they will search “budget beach stays in Goa” or “adventure tours in Rishikesh”. Make sure to include those targeted keywords throughout your homepage, service pages, and blogs.
2. Write Informative Travel Blogs
While we discuss the value of travel blogging, it is important to note how effective travel blogs can be in driving organic traffic. Depict travel tips, travel guides, and destination stories that answer common questions. When a tourist finds useful information on your website, he/she is more likely to trust you with his or her booking.
3. Optimise for Mobile Experience
It is common for tourists to browse and book on-the-go. If your website takes longer to load on mobile, is not optimized for mobile or is difficult to navigate, then you will lose a potential customer. Make sure your website is responsive, loads quickly and is easy to navigate on mobile devices such as smartphones and tablets.
4. Claim and Optimise Your Google Business Profile
Google My Business (now called Google Business Profile) can help your business appear in local search and Google Maps if tourists are searching for you. Be sure to provide your proper address, phone number, business hours, and photographs of your business. Share with happy customers that they should leave a review. Good customer reviews increase your businesses credibility as well as your local SEO rankings.
5. Use Visual SEO
Pictures are worth a thousand words, and usually, the decision-making process a tourist will go through will include pictures. Use good quality photographs and videos that highlight what your customer can expect if they book with you, because that’s usually what they are paying for. And don’t forget, it’s important to put descriptive alt text and proper file names on your visual content so it can be found.
6. Acquire Quality Backlinks from Travel Websites
Links from trusted websites communicate authority to Google. Work with dependable travel bloggers and influencers or the local tourism board to gain backlinks to your website. This will increase your Domain Authority and assist in ranking.
7. Use Structured Data (Schema Markup)
Schema markup allows search engines to comprehend your content easier. Applying it on services, reviews, and travel packages can help your listings aggregate star ratings and other rich results such as images in Google Search.
8. Optimize for Voice Search
More and more tourists are using voice commands to search for things like “best trekking tours near me” or “cheap flights to Leh.” Optimize your content for long-tail conversational keywords, to land in voice search results.
9. Create Landing Pages for Every Destination
If your business serves multiple locations, or has several different types of tours, have separate pages for each. This makes it easier to create targeted keywords and a better experience for your visitors.
10. An SEO Agency You Can Trust
SEO is not a one-time fix, it is a long-term strategy. By working with a trusted partner, such as Avira Digital Studios, you will get a tailored strategy that will actually work. The top SEO company in Kolkata, their team is capable of driving traffic, increasing bookings, and boosting your brand online.
If you require help with on-page SEO, link-building, or content marketing, Avira Digital Studios is a trustworthy SEO service provider in Kolkata that has helped travel brands like yourself to represent themselves better online.
With millions of readers on search engines seeking the ideal trip, SEO is no longer an afterthought for travel brands; it is essential. These 10 strategies will help to increase your visibility, organic traffic, and ultimately bring you more tourists.
If you want to put your travel business on the map, beginning with strong SEO coupled with experts that know the way there.